Celebrate one of West Virginia’s most iconic landmarks with the New River Gorge Patch Koozie from Loving WV.
Featuring a detailed embroidered patch and durable neoprene construction, this koozie keeps your drinks cold while repping wild beauty and high-flying adventure. Whether you're riverside, campsite-bound, or just daydreaming about your next hike, it’s the perfect way to raise a can to the Mountain State.
New River Gorge Patch Koozie
Rooted in Morgantown, West Virginia, Loving WV is a brand built on heart, heritage, and home. What began as a personal project to ease the feeling of missing home has grown into a movement—one that celebrates the beauty, strength, and spirit of West Virginia and Appalachia.
Through thoughtfully designed goods that spotlight the positive side of the Mountain State, Loving WV creates pieces that resonate with natives, transplants, and admirers alike. From tees and prints to home goods and more, every product is proudly made in West Virginia and carries a message of pride, love, and Appalachian joy.
This is more than a brand—it’s a love letter to home.